Job Type: Full-Time
Work Mode: Remote / Onsite
Experience: 1+ Years
Department: Paid Advertising / Performance Marketing
About the Role
Digivyro is looking for a skilled and performance-focused PPC / Paid Ads Specialist to join our digital marketing team. The ideal candidate should have experience creating, managing, and optimizing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other digital advertising channels.
As a PPC / Paid Ads Specialist at Digivyro, you will be responsible for developing advertising strategies that generate quality traffic, leads, and conversions for clients and internal projects. You will analyze campaign performance, manage advertising budgets, test new approaches, and continuously improve results through data-driven optimization.
This role is ideal for someone who understands digital advertising, enjoys analyzing numbers, and knows how to turn campaign data into actionable strategies. You will work closely with SEO specialists, content writers, designers, and marketing teams to create high-performing campaigns that support business growth.
Key Responsibilities
- Plan, create, and manage paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, and other advertising platforms.
- Develop PPC strategies based on client goals, target audiences, industry trends, and business objectives.
- Perform keyword research and competitor analysis for paid search campaigns.
- Create and optimize search, display, shopping, remarketing, and social media advertising campaigns.
- Monitor campaign performance and identify opportunities for improvement.
- Manage advertising budgets effectively to maximize return on investment (ROI).
- Analyze key performance metrics including clicks, impressions, conversion rates, cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS).
- Create A/B testing strategies for ad copy, creatives, audiences, and landing pages.
- Optimize campaigns based on performance data and audience behavior.
- Set up and monitor conversion tracking to measure campaign success accurately.
- Work with content and design teams to create high-converting ad creatives and landing pages.
- Prepare regular campaign reports with insights and improvement recommendations.
- Research competitor advertising strategies and identify new market opportunities.
- Stay updated with advertising platform changes, policies, and industry trends.
- Troubleshoot campaign issues and improve overall advertising performance.
Required Skills & Qualifications
- 1+ years of experience managing PPC or paid advertising campaigns.
- Hands-on experience with Google Ads and Meta Ads Manager.
- Strong understanding of paid search, social advertising, and conversion optimization.
- Experience with keyword research and audience targeting.
- Ability to analyze campaign data and make strategic decisions.
- Understanding of bidding strategies, campaign structures, and budget management.
- Knowledge of conversion tracking and performance measurement.
- Strong analytical and problem-solving skills.
- Good communication skills and ability to explain campaign results.
- Ability to manage multiple campaigns and meet deadlines.
Preferred Qualifications
- Google Ads certification or Meta Blueprint certification is a plus.
- Experience managing campaigns for multiple industries.
- Knowledge of Google Analytics, Google Tag Manager, and conversion tracking.
- Experience with remarketing and retargeting strategies.
- Understanding of landing page optimization and sales funnels.
- Familiarity with tools such as SEMrush, Ahrefs, Similarweb, or advertising research platforms.
- Experience with eCommerce, lead generation, or SaaS advertising campaigns.
- Basic understanding of creative testing and marketing psychology.
What We Look For
At Digivyro, we believe successful paid advertising is not only about spending money on ads. It requires research, testing, optimization, and a deep understanding of customer behavior.
We are looking for a PPC specialist who can think strategically, analyze performance data, and continuously improve campaign results. The ideal candidate should enjoy experimenting with new ideas, finding growth opportunities, and creating advertising strategies that deliver measurable business outcomes.
You should be comfortable working with numbers, identifying campaign challenges, and making decisions based on data rather than assumptions.
Why Join Digivyro?
- Work with a growing digital marketing team.
- Manage real advertising campaigns across different industries.
- Gain experience with advanced PPC and performance marketing strategies.
- Opportunity to improve skills with modern advertising platforms.
- Flexible remote and onsite working options.
- Supportive and collaborative team environment.
- Learn from experienced marketing professionals.
- Opportunity for career growth in digital advertising and performance marketing.
Work Environment
Digivyro offers flexible remote and onsite work opportunities depending on project requirements and team collaboration needs.
Our team works together across SEO, content marketing, design, development, and paid advertising to create complete digital growth strategies for businesses. You will have the opportunity to work on challenging campaigns, test new ideas, and develop practical marketing skills.
Apply Now
If you are passionate about paid advertising, data analysis, and creating campaigns that drive real business results, Digivyro would love to hear from you.
Join Digivyro and help businesses grow through smarter, data-driven advertising strategies.